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Valeria, a fictional character, holds terracotta fabric in a fashion workshop lit by a window.

Valeria Lugo Ancona

Caribbean designer fashion · Cartagena, Colombia

Caribbean designer fashion, seen up close

Propose a collaboration See the work

Linen, Colombian design and pieces from local workshops, in reels and videos that show how each garment is made and how it is worn.

About Valeria

Valeria talks with a designer beside linen garments and fabric samples in her workshop.

Valeria Lugo Ancona covers designer fashion made in the Caribbean. She visits workshops in Cartagena and Barranquilla, talks with designers from the Colombian Caribbean and shows how each piece is cut, sewn and worn. She works mostly with linen and natural fibers, and prefers daylight to studio sets. Her videos explain the craft without rushing, with clear notes on materials, care and origin. She partners with brands that can say where their garments come from.

  • Fashion
  • Sustainability
  • Beauty
  • Lifestyle

The last month in figures

  • 1.5%

    Engagement per post

    Calculated from declared data · Oct 2026

  • +5.5%

    Instagram growth

    Calculated from declared data · Sep 2026

  • 72K

    Instagram reach

    From a screenshot, reviewed · Oct 2026

  • 210K

    Instagram views

    From a screenshot, reviewed · Oct 2026

  • 380K

    TikTok views

    Declared · Oct 2026 Verified channel · What we check

Data updated: October 2026

Recent work

  • Raw linen shirt on a hanger beside palm shadows on a sand-colored wall.
  • Handcrafted metal and clay jewelry on linen beside beads and workshop tools.
  • Raw linen, petrol-green, terracotta and ochre fabrics with paper patterns on a workshop table.
  • Hands unfold ochre, raw and terracotta linen fabrics on a workshop table.

Brands

Fashion, jewelry, footwear, textile and personal care brands that know who makes their pieces and what goes into them.

  • Ojal de Brisa
  • Lirio Calado
  • Horma Serena
  • Hilaza Remanso
  • Bija y Corozo

Featured pieces

  • 259K

    Highlighted total

    Calculated from declared data · Oct 2026

Combined views of four recent pieces on linen, workshops and designer jewelry, across Instagram and TikTok.

Testimonials

  • Valeria pasó una mañana entera en el taller antes de grabar. Preguntó por cada costura y el reel explica nuestro trabajo sin adornos. Nos ayudó a contar la colección con nuestras propias palabras.

    Marisela Oviedo Lantigua Directora creativa · Ojal de Brisa

  • Buscábamos a alguien que mostrara las piezas con ropa de diario, sin producción de más. Valeria propuso las combinaciones, cumplió los plazos y nos dejó fotos que seguimos usando en la tienda.

    Yahaira Benzán Collado Fundadora y orfebre · Lirio Calado

  • El taller de teñido natural con Valeria nos sirvió para explicar de dónde sale cada fibra. Cuidó mucho cómo se hablaba de la cooperativa y de las tejedoras, y el público llegó con preguntas muy concretas.

    Ezequiel Peguero Abreu Coordinador de proyectos · Hilaza Remanso

Formats

  • Instagram reel

    One reel, scripted, shot and edited, with one round of brand changes before it goes live.

    $450.00

  • TikTok video

    One vertical video made for TikTok, with captions and one round of changes.

    $400.00

  • Launch package

    1 reel, 1 TikTok video and 3 linked stories, all posted in the same week.

    $950.00

  • Story series

    Instagram stories with a link and a poll to support a launch or an event.

    Request a proposal

  • Event appearance

    Attendance at shows, launches or openings in Cartagena, covered in stories.

    Request a proposal

Prices are a guide and are confirmed in writing. For formats without a price, send a request and we will reply with a tailored proposal.

Contact

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