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Diego, a fictional character, rests on a mountain trail wearing blue running clothes and a hydration vest.

Diego Arredondo Villa

Outdoor fitness · Ciudad de México, Mexico

Trail running and functional strength under open skies

Propose a collaboration See his work

Sunrise routes, park workouts and clear training plans for getting fit outdoors in Mexico City.

  • 618K Followers · Instagram From a screenshot, reviewed · Oct 2026
  • 420K Subscribers · YouTube Declared · Oct 2026 Verified channel · What we check
  • 0.6% Engagement per post · Instagram Calculated from declared data · Oct 2026
  • +1.3% 30-day growth · Instagram Calculated from declared data · Sep 2026

Profile

Diego adjusts his hydration vest on a mountain trail before a run.

Diego Arredondo Villa is a trail runner and functional training coach based in Mexico City. He heads out early to the volcanoes and forests on the city's southern edge and turns each outing into practical content: routes explained step by step, equipment-free routines for the park and week-by-week training plans. His tone is upbeat and straightforward, with no promises of quick transformations. He works with brands the way he trains: he tests the product on the trail before filming and reports what holds up at altitude, in the cold and on steep climbs.

  • Fitness
  • Outdoors
  • Sports
  • Wellness
  • Drinks
  • Food

Audience

His Instagram community is mostly based in Mexico and skews toward young adults. The charts break it down by age, gender and country.

  • Age

    From a screenshot, reviewed · Oct 2026

    Age: 25–34, 41.0%; 35–44, 25.0%; 18–24, 21.0%; 45–54, 9.0%; 55–64, 4.0%25–3441.0%35–4425.0%18–2421.0%45–549.0%55–644.0%
  • Gender

    From a screenshot, reviewed · Oct 2026

    Gender: Men, 57.0%; Women, 43.0%
  • Country

    From a screenshot, reviewed · Oct 2026

    Country: Mexico, 70.0%; United States, 8.0%; Colombia, 5.0%; Argentina, 4.0%; Ecuador, 4.0%; Others, 9.0%Mexico70.0%United States8.0%Colombia5.0%Argentina4.0%Ecuador4.0%Others9.0%

Data updated: October 2026

Platforms

Data updated: October 2026

Recent work

Ajusco al amanecer: mi ruta de trail completa, paso a paso

YouTube

See on YouTube: Ajusco al amanecer: mi ruta de trail completa, paso a paso

A full morning on the Ajusco: route, pacing and stops, from the trailhead to the summit.

Brands

Apparel, hydration, gear, nutrition and tech: brands that tested their products with Diego on real routes and workouts.

  • Tranco Ocre

    Ropa deportiva

    Instagram reel · April 2026

    Tranco Ocre

    Objective
    Introduce its trail shorts and T-shirts, tested on real routes in the south of the city.
    Deliverables
    • 2 reels on the trail
    • 1 carousel with garment details
    • 6 stories with a link
    See the campaign: Tranco Ocre
  • Sorbo Fondista

    Hidratación deportiva

    YouTube integration · July 2026

    Sorbo Fondista

    Objective
    Introduce its electrolyte sachets to runners who train at altitude.
    Deliverables
    • 1 integration in a route video
    • 1 reel
    • 3 stories with a discount code
    See the campaign: Sorbo Fondista
  • Cordada Bermeja

    Equipo de montaña

    Dedicated YouTube video · January 2026

    Cordada Bermeja

    Objective
    Test its hydration vest and folding poles on a two-day crossing of the volcanoes.
    Deliverables
    • 1 dedicated YouTube video
    • 2 reels
    • Product photos for its catalog
    See the campaign: Cordada Bermeja
  • Ritmario Coach

    App de entrenamiento

    Bundle · September 2026

    Ritmario Coach

    Objective
    Grow downloads of its plan for beginner trail runners with a program created together with Diego.
    Deliverables
    • 1 YouTube integration
    • 2 reels
    • 8-week plan inside the app
    See the campaign: Ritmario Coach
  • Amaranto Veloz

    Snacks

    Event appearance · September 3, 2025

Case studies

Campaigns with results reported when each one wrapped. Every card shows the goal, what was delivered and when the data was recorded.

  • Tranco Ocre

    • 940K

      Reach

    • 12K

      Saves

    • 4,000

      Link clicks

    Declared · Apr 2026

  • Sorbo Fondista

    • 290K

      Views

    • 2,100

      Code redemptions

    Declared · Jul 2026

  • Cordada Bermeja

    • 360K

      Views

    • 6,000

      Link clicks

    Declared · Jan 2026

  • Ritmario Coach

    • 330K

      Views

    • 8,000

      Downloads

    Declared · Sep 2026

Formats

FormatPrice
Instagram reel One reel of up to a minute, shot on the trail or in the park, with one round of edits.

$2,200.00

Instagram stories Three stories with a link or a code, posted the same day.

$1,100.00

YouTube integration A short segment inside a route or training video, with the product in use.

$3,800.00

Dedicated YouTube video A full video about the product, tested on a real route, with an agreed script.Request a proposal
Event or group run On-site appearance, a guided warm-up and coverage in stories.Request a proposal

Every format includes scripting, outdoor shooting and one round of edits. Pricing comes with each proposal.

Milestones

  • 900K

    Highlighted total · YouTube

    Calculated from declared data · Oct 2026 Verified channel · What we check

  • 2.4M

    Highlighted total · Instagram

    Calculated from declared data · Oct 2026

His featured pieces add up to 900K Calculated from declared data · Oct 2026 views on YouTube and 2.4M Calculated from declared data · Oct 2026 on Instagram reels.

Testimonials

  • Diego usó las prendas varias semanas antes de grabar y nos devolvió comentarios que aplicamos en la siguiente colección. Los reels se sienten suyos, no un anuncio.

    Mireya Santibáñez Gerente de marca · Tranco Ocre
  • Explicó el producto con naturalidad, en plena subida y sin guion forzado. Su equipo cumplió las fechas y nos compartió las estadísticas al cierre.

    Arturo Necoechea Coordinador de mercadotecnia · Sorbo Fondista
  • Diseñó el plan con nuestros entrenadores y lo probó completo antes de publicarlo. Las preguntas de su comunidad nos ayudaron a mejorar las primeras semanas del programa.

    Fabiola Quintanar Responsable de alianzas con creadores · Ritmario Coach

Contact

Planning an outdoor campaign? Let's talk

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