Lucía Cárdenas Peñuela
Colombian home cooking, with family recipes brought up to date
Let's cook together See her work
Family recipes cooked in a Bogotá apartment with what she brings home from the market. Clear measurements and easy steps.
- Instagram @luciacardenas.demo
- YouTube @luciacardenas.demo Unverified channel · What we check
- 36K Followers · Instagram
- 14.5K Subscribers · YouTube
- 1.7% Engagement per post · Instagram
- +2.9% 30-day growth · Instagram
How Lucía cooks
Lucía learned to cook by watching: her grandmother making Sunday ajiaco, her mother making a hot sauce she never measured. Now she writes those recipes down properly, with measurements, timings and the shortcuts a small apartment kitchen allows.
She shops at her neighborhood market, asks the vendors questions and explains why she picks each ingredient. On YouTube she walks through the full recipe; on Instagram, the one trick that fits in a minute.
With a brand, she cooks the product into a real recipe, explains where it comes from and answers her followers' questions in the comments.
Recent recipes
Paso a limpio el recetario de mi abuela: hoy, la changua de los domingos
Instagram
See on Instagram: Paso a limpio el recetario de mi abuela: hoy, la changua de los domingos
Tinto de olleta con panela y canela, como en la finca de mi tía
Instagram
See on Instagram: Tinto de olleta con panela y canela, como en la finca de mi tía
Sábado de plaza: lo que compro y cómo lo guardo toda la semana
Instagram
See on Instagram: Sábado de plaza: lo que compro y cómo lo guardo toda la semana
Arepas de choclo con quesito, sin harina precocida | Receta de familia
YouTube
See on YouTube: Arepas de choclo con quesito, sin harina precocida | Receta de familia
Ajiaco, step by step
Ajiaco santafereño de mi abuela en olla a presión (la mitad del tiempo, el mismo sabor)
YouTube
See on YouTube: Ajiaco santafereño de mi abuela en olla a presión (la mitad del tiempo, el mismo sabor)Her grandmother's ajiaco in a pressure cooker: guascas, papa criolla and half the time.
From her kitchen
Brands she has cooked with
Coffee, cacao, clay pots and grocery delivery: brands that made it into her kitchen and her recipes, plus a festival where she cooked live.
Who follows her
Mostly adult women, in Bogotá and other Colombian cities. Part of her audience follows her from the United States, Peru and Mexico.
Age
Age Age Share 25–34 36.0% 35–44 28.0% 45–54 14.0% 18–24 12.0% 55–64 7.0% 65+ 3.0% Gender
Gender Gender Share Women 72.0% Men 28.0% Country
Country Country Share Colombia 78.0% United States 7.0% Peru 5.0% Mexico 4.0% Others 6.0% City
City City Share Bogotá 47.0% Medellín 10.0% Cali 7.0% Barranquilla 4.0% Bucaramanga 4.0% Others 28.0%
Data updated: October 2026
What brands say
Lucía preparó nuestro café en greca como lo hace en su casa, con panela, y explicó el tueste sin volverlo una clase. Era justo lo que queríamos contar: cómo moler y preparar nuestro café en una greca de casa.
No escondió lo difícil: curó la olla frente a la cámara, explicó por qué se raja si se calienta de golpe y cocinó un sudado de verdad. Ese video lo seguimos enviando a quien compra su primera olla.
Questions from brands
Which brands are a good fit for Lucía?
Food, coffee, cacao, kitchenware and grocery services that belong in a home kitchen. If a product does not fit one of her recipes, she says so before anything starts.
Can she create a recipe with our product?
Yes. She suggests a recipe from her repertoire where the product makes sense, tests it in her kitchen and shares the script with the brand before filming.
What does she post on each platform?
On YouTube, full step-by-step recipes. On Instagram, reels with one trick or a market haul, plus stories and carousels with the written recipe.
Does she cook live at events?
Yes: fairs, festivals and launches, in Bogotá or in other cities once travel is agreed with the agency.
Where do the figures on this page come from?
Lucía reports them to the agency, each with its date. They are not verified by the platforms, and every figure says so next to its value.
How are rates agreed?
The agency prepares a proposal with formats, dates and price for each campaign. Write to us through the form and we will send it to you.
Contact
Tell us what you would like to cook with Lucía